Last Tuesday was the monthly ILNG Conference Call for the Midwest Region ABC group. I always look forward to these calls, as there is some interesting facts or up-to date trends that we wedding professionals look forward to learning about.
Every month we have a featured speaker, and this month our guest speaker was Gerard Monaghan, whom is the co-founder of ABC. Just a little bit about ABC... The Association was started in 1955. Gerard took over the association in 1981. He was priviledged to be a huge part of the growth of the association. The Association of Bridal Consultants is now at almost 4000 members!! 1/3 of those are consultants (I am one of those), 1/3 vendors (think linens, florists, etc.), and the other third are novice members. Wow! That is quite interesting!
One note that Gerard emphasized was encouraging local networking. For a bridal consultant, this is how I get most of my business. I see vendors work, their talents, and then I get to know them. I want to know if that photographer will catch that special handshake between the groom and his now Father In Law. I want to see the quality of the printed photos. I will not recommend a vendor to a client unless I have personally spoken to the vendor, as well as seen the quality of their work. This is part of what is so great about being a part of the Association of Bridal Consultants. I get to work with other very educated, very talented professionals. As a client, that is the person you will want to hire!
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